How to tell the difference between natural, organic, and ethical products when shopping

How to tell the difference between natural, organic, and ethical products when shopping

Why the words on your food labels matter “Natural”, “organic”, “ethical”, “sustainable”, “eco-friendly”… By the time you’ve finished reading a single yoghurt pot, your basket is still empty and your head is full. The problem? These words don’t all mean the same thing – and some barely mean anything at all. Yet, if you care […]

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How to decipher organic food labels at the supermarket and avoid greenwashing

How to decipher organic food labels at the supermarket and avoid greenwashing

Standing in a supermarket aisle, staring at a wall of “eco”, “natural”, “green”, “pure”, “farm fresh” labels… and still not knowing what to put in your basket? You’re not alone. Between real organic certifications and clever marketing, it’s becoming harder and harder to know what actually matches your values – and what’s just expensive green […]

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